Get your free angle →
● BUILT FOR B2B SAAS & AGENCY TEAMS · META ADS + 10K+ COLD EMAILS/MO

Your ads are talking to people
who already know they have
the problem. Here's who you're missing.

Using your Meta Ads Library, I'll identify which awareness stage your ads are missing and give you 3 ready to send cold email angles based on what took my reply rate from under 1% to 2 to 3%. Free. No call. 48 hours.

Get your Angle Gap Audit

A short Loom + a set of ready-to-use cold email angles for the buyer segment your current outreach isn't targeting.

No strings attached · Personalized Loom in 48h
2–3%
reply rate on my own
outreach, same system
7+
years in growth,
sales & CRO
50+
conversion audits
completed
20
marketers trained live
at FAMA community workshop
● THE GAP HIDING IN YOUR COLD EMAIL TOO

It's not just your ads. Your cold email has the same blind spot.

You are speaking to the 30 to 40 percent who already know.

The rest are ignored because your message assumes awareness they do not have.

More volume will not fix that. A better angle will.

/ AWARENESS COVERAGE — YOUR ADS TODAY
Most-Aware
covered
Product-Aware
covered
Solution-Aware
thin coverage
Problem-Aware
no messaging
Unaware
no messaging

Based on a scan of 41 companies' Meta ad creative: 95% had little to no Unaware-stage messaging, and 66% targeted only Product-Aware or Most-Aware buyers.

PROOF, NOT THEORY

I use this on my own outreach first.
So I know it works before you ever pay for it.

2–3%
REPLY RATE, MY
OWN OUTREACH
2
DEALS CLOSED
FROM MY OWN LIST
<200
LEADS TO CLOSE
THE FASTEST DEAL

I've been running this exact system on my own outbound since I started freelancing — same awareness-stage targeting, same angle-first approach, same inbox. It's what's closed clients for me the whole way through, including the client who hired me specifically to run this for them after seeing it work on their own inbox.

// this is the same process behind the audit you're about to get

REAL REPLIES FROM MY OWN COLD EMAIL CAMPAIGNS
Positive reply from cold outreach Positive reply from cold outreach Positive reply from cold outreach Positive reply from cold outreach Positive reply from cold outreach Positive reply from cold outreach

Real results from people I've worked with.

CASE STUDY · LA GROWTH MACHINE

Researched buyer behavior, developed new messaging angles, and 2x'd conversions

Conducted deep audience and competitor research to uncover how buyers actually evaluate SaaS tools today. Used those insights to develop new positioning angles and creative messaging, then validated everything through live A/B tests. The winning variant doubled conversions and drove five-figure revenue impact.

5%→10%
CVR lift
5-figure
Revenue impact
"Aly refined our messaging by instantly communicating our core values. This helped us double our homepage conversion rate from 5% to nearly 10%, generating five-digit revenue gains."
BM
Brice Maurin
CEO, La Growth Machine

"If you get a chance to work with Aly, you are very lucky indeed. She has that rare combination of commercial, design and technical skills, to spot problems, quantify them and come up with the right solutions."

Craig Sullivan
Craig Sullivan
Industry leader in CRO, UX & Experimentation

"During her time with us, our agency hit a 200% growth spurt. Aly is one of those rare gems who brings not just hard work but a clever spark and outstanding communication skills."

Nate Freedman
Nate Freedman
CEO, Tech Pro Marketing & MSP Sites
7+ years in growth, sales & CRO
50+ conversion audits completed
Taught cold email personalization live to 20 marketers at FAMA community
Meta × Coursera Certified Marketing Analyst
CXL Certified Optimizer

What you get from the Angle Gap Audit

A personalized 5–10 minute Loom. Not a template. Not a sales pitch. Not vague "try being more specific" advice.

01 / SCAN

Ad Library scan

The kind of audit agencies charge $500+ for. I pull every ad you're currently running and map it against the five awareness stages your buyers move through — from never-heard-of-you to ready-to-buy.

02 / DIAGNOSIS

The segment you're not reaching

No guesswork, no generic advice. You'll see exactly which awareness stage(s) your ads and outreach ignore — usually the 60–70% of the market not already sold on needing a solution like yours.

03 / DELIVERABLE

Ready-to-send cold email angles

No template, no fluff — usable the same day. A set of cold email angles built specifically for that untapped segment, with the reasoning behind each one, that you can hand to your team and start sending today.

Why am I giving the audit away?

Because I want you to see how I think before we ever talk about working together. The usual alternatives aren't great:

SLOW

Figure it out yourself

2–4 weeks of research, competitor scans and buyer psychology mapping. Most teams don't have the bandwidth, and every week untested is a week of the same low reply rate.

$1,500–$3,000

Hire an agency

A messaging audit from an agency usually runs $1,500–$3,000 upfront — and most deliver a PDF of recommendations, not a ready-to-send angle you can use the same day.

EXPENSIVE

Keep running the same angles

If 60–70% of your market thinks about the problem differently than your messaging assumes, you're paying full sending cost to reach less than half the people who'd actually reply.

Honestly: if what you see in the Loom is useful, some people ask me to run this system on their outreach ongoing. That's the only pitch you'll ever get from me — and only if you ask for it.

You've got the volume. Let's find out who it's missing.

Every week you keep running the same angles is another week paying full sending cost to reach less than half the people who'd actually reply.

Get your free angle audit →

I go deep on each audit, so I cap it at 10 monthly. If it is full, I will schedule yours for the next batch.